what does Minna Studio really do?

We help small businesses and startups build brands that sound like them, look like them, and connect with the people they’re trying to reach. That work takes shape differently with each client, but our mixed bag of services is always intended to serve that core purpose.

Our most commonly booked projects include full rebranding projects, website renovations, and foundational content strategy.

What is your process like?

Almost every project starts with some level of foundational work (think: brand, audience, goals, and content clarity). From there, we move into distilling strategic recommendations and giving clear structure to the work to come. Then it’s time for creative execution, whatever that might look like for the particular project: copywriting, design, website development, content systems and generally getting things done.

Our process is structured, but not too structured—because we know the best ideas sometimes come from beautifully messy places.

Do you work with clients outside Minneapolis-St. Paul?

Absolutely. While we’re based in Minneapolis, our clients are everywhere—Denver to Denmark.

Who do you typically work with?

Small business owners, founders, entrepreneurs, restaurant and hospitality groups, fellow creatives, and nimble organizations who want their brand to feel more like who they actually are. Most of our clients are growing and need a strategic partner to help them level up.

How long do projects usually take?

It depends on what we’re doing! Branding projects usually take 8-12 weeks including strategy, voice and visuals. Foundational strategy projects usually take 3–4 weeks. Website projects vary, but typically take 16–20 weeks depending on scope, platform, complexity, and how many pages.

How much does a website cost? What’s included?

Cost and scope depend on your goals, content needs, functionality, and how custom the site is. Most of our full-service, custom website projects range from $25–$50K+. Simpler sites (<5 pages on Squarespace) are typically less. We always outline a clear estimate based on the goals. No surprises—unless they’re fun kind of surprises.

Our website work is full-service, which means we handle the audit, strategy, site architecture, UX, design, photography (if needed). copywriting, build and project management end-to-end.

Do you offer ongoing support?

Yes! We can stay lightly involved or deeply involved, depending on your needs. Many projects are structured so we can flow from foundational work right into our hands-on execution and ongoing support.

Do you do logo design?

Yes, as part of a full brand identity project. We don’t offer one-off logo-only packages, because a logo without strategy is just, well, a drawing.

Do you offer social media?

Yes and no. We offer social content strategy and direction to help you build a more aligned, consistent and effective social presence, plus design systems and content ideas your team can run with. We do take a more hands-on social media management role for certain client if it’s a good mutual fit.

What if we don’t even know what we need yet?

Totally normal. Start with a discovery call—we’ll help you figure out where you are, where you’re going, and which type of support will get you there.