FEATURED WORK

American Public Media

We’ve collaborated with American Public Media on several digital ad campaigns for their podcast division. Most recently, we led the creative direction and production of a brand awareness campaign for Marketplace, with the goal of attracting younger, more diverse listeners to the long-running show.

Our ad creative, which ran across Meta, TikTok and Reddit for four months, exceeded performance goals on all three platforms—racking up 6.5M+ impressions.

Activations

Campaign Content

Copywriting

Creative Direction

Art Direction

Design & Motion Production

Credits

Art Direction (Minna Partner): Erin Colasacco

Three scenes: the top shows a chain of gold coins with a Bitcoin symbol; the middle features a robotic hand touching a colorful digital hand; the bottom depicts numerous shopping carts on a black surface.
Close-up of an electrical plug on the left side, and pollution-producing smokestacks releasing smoke into the sky on the right side.
Text with the question 'What if it were illegal for your boss to bug you after hours?' with images of electrical plugs and the Marketplace logo.

“By all accounts, the campaign was a success! We appreciate your team going the extra mile.”

- Rafeena Ahmad, Marketing Manager at Marketplace by APM