FEATURED WORK

Hark Bakery

Branding | Website Design | Menu Design | Consulting

Hark Bakery, the Twin Cities’ first dedicated vegan & gluten-free bakery, needed a new brand identity and website to better connect with their primary target market—weddings. We crafted their identity to speak to the artistry, romance and decadence of their desserts while also embodying the brand’s commitment to sustainability.

We fully restructured and redesigned their website and designed new menu templates to make the new user experience (obligatory pun) a piece of cake.

Project Credits

Visual Identity Design (Minna Partner): Willaby Designs
Photography: Zoe Yates Photography

Three white plates each with a slice of layered wedding cake, surrounded by scattered blue flower petals and small white flowers on a wooden table, with a beige cloth draped on the left side.
A brown paper bag brand mockup with a circular sticker that reads 'Hark Bakery, vegan & gluten-free', featuring a bakery logo with a flour sifter, and a larger close-up of the sticker showing the same logo and text.
Table decorated for a wedding celebration with a white tablecloth, a two-tiered white cake with flowers, colorful flowers, and various small desserts and cupcakes, set against a brick wall with a window.
Menu mockup: A woman in black is lighting candles on a table with vegan and gluten-free baked goods, including cookies decorated with flowers, in a dimly lit setting for Hark Bakery's custom bakery menu.
A light blue cake decorated with dried pressed flowers. Next to the cake, there are fresh flowers in a vase. Text on the image reads, "Vegan. Gluten-free. Allergen-friendly. Totally decadent."